Without Sounding Desperate
If you’re a freelancer trying to find clients, cold outreach is part of the job. You might already be using email to pitch your services, but there’s another tool that’s just as powerful—and often less crowded: LinkedIn DMs.
The problem is, most people don’t know how to use LinkedIn properly. They either send copy-paste messages that feel like spam, or they wait around hoping someone stumbles across their profile.
This guide breaks down how to write cold messages on LinkedIn that actually work—step by step. Whether you’re a freelance writer, designer, developer, or marketer, these tips will help you start conversations with real people and grow your network the right way.
Why LinkedIn DMs work for freelancers
People on LinkedIn are already thinking about business. They’re not scrolling for memes or viral dances—they’re networking, hiring, building teams, and looking for solutions. This makes it one of the best platforms for freelancers who want to reach decision-makers directly.
Unlike cold emails, LinkedIn messages often feel more personal and casual, which gives you a better chance of getting a reply if your message is well written.
1. Optimize your LinkedIn profile first
Before you send any messages, your profile needs to look solid. When someone checks your message, the first thing they’ll do is click on your name and skim your profile. If it’s empty or messy, they’ll close the tab and move on.
Make sure to:
- Use a clear, professional photo (a friendly headshot works best)
- Write a short headline that says what you do (e.g. “Freelance Social Media Manager for Small Brands”)
- Add a short “About” section explaining how you help clients
- Feature 1–2 samples of your work, if possible
You don’t need a perfect profile, but it should show that you’re serious about your work.
2. Research before messaging
Don’t just message random people with job titles like “CEO” or “Marketing Head.” Instead, be intentional.
Look for:
- Small businesses that clearly need what you offer (e.g. a bakery with no branding, a YouTube channel with poor thumbnails)
- Founders or managers at startups
- Agencies that regularly hire freelancers
Check their company page, scroll through their recent posts, and see what they care about. The more relevant your message is, the higher your chances of starting a real conversation.
3. Send a connection request first
Always send a personalized connection request before diving into a pitch. Keep it simple and polite.
Example:
Hi Ali, I came across your profile through a mutual connection. I really liked the campaign your agency ran last month. Would love to connect here.
Once they accept, wait at least a few hours (or even a day) before sending your message. It looks more natural and respectful.
4. Write a message that feels human
Now it’s time to send the message. Here’s what a strong cold LinkedIn DM should include:
- A personal greeting
- A reference to who you are
- A clear but light offer
- An optional link to your work
- A friendly closing
Keep it short—around 4–6 lines. Don’t attach files, and don’t sound like you’re copying from a template.
Example for a freelance writer:
Hi Sarah, thanks for connecting. I’m a freelance content writer who helps wellness brands grow through clear and engaging blog content. I noticed your company shares helpful tips already, and I’d love to offer support if you're ever looking to scale that.
If you're open to it, I can send a few samples. Either way, wishing you continued growth with [Brand Name].
Notice how it doesn’t ask for work directly. It offers help, briefly explains value, and invites a reply.
5. Follow up
If you don’t hear back within 5–7 days, send a polite follow-up. Keep it even shorter than the first message.
Example:
Hi Sarah, just wanted to follow up in case my earlier message got buried. No worries at all if the timing’s off—just wanted to reach out in case you ever need a writer for future content projects.
Sometimes people are busy. A short reminder gives them a second chance to respond.
6. Keep a simple tracker
If you’re sending multiple outreach messages each week, track them in a spreadsheet. Note:
- Who you messaged
- When you sent the first message
- When you followed up
- Whether they responded
This keeps things organized and helps you improve your approach over time.
What to avoid
- Long, bulky messages
- Pasting the same paragraph to every contact
- Overly formal greetings (e.g. “Dear Sir”)
- Using aggressive phrases like “I guarantee results”
- Sounding desperate or pushy
You’re starting a conversation—not closing a sale. Keep it respectful, light, and helpful.
LinkedIn is full of people looking for the kind of work freelancers can do. But they don’t want to be spammed—they want to be approached by someone who understands their needs and sounds like a real person.
Focus on starting a dialogue, not delivering a sales pitch.
Be patient. Stay consistent. A few good connections are worth more than dozens of ignored messages.
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